Brian Rodgers Live - Workshops For Busy
Real Estate Professionals

Brian Rodgers is a professional speaker, author and coach offering workshops and keynotes on the most important areas of organization, marketing and lead generation for Realtors®

These workshops are for National, State and local associations, Mortgage and title companies, real estate companies and business conferences that are attended primarily by Realtors®.

All workshops are highly interactive and include lots of how-to oriented content. Brian uses stories, metaphors, examples and humor to make his workshops memorable and practical.

All of these workshops can be provided in person or virtually via teleconference line. No matter where you are in the country, Brian can give a presentation to your group.

Brian’s Most Current Workshops
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Working Smart, Not Hard – Twelve Million Dollar Marketing Strategies you can Implement within 36 hours.

One of the biggest issues for Realtors® is how to consistently generate new leads and cultivate referrals from current and past customers. Most don't do very well because they fail to understand the keys to effective marketing. They don't get the results they want because they don't understand or implement the most important secrets to attracting clients.

They don't...

• Develop a proper marketing mindset
• use the most attention-getting marketing techniques
• implement the most effective marketing activities
• utilize their most powerful marketing assets
• apply the most efficient marketing leverage
• make the most high-return marketing investments

In this highly interactive presentation we'll explore the 12 Million Dollar Systems Brian has used in his business to sell over 500 million dollars in real estate. By just implementing one or more of these systems you will start to attract all the clients you can handle in your business.

The 12 Million Dollar Systems We Will Cover:

1. Developing Educational Marketing Materials That Sell
2. Secret to writing effective ads, fliers, postcards and property descriptions
3. Developing a FSBO System
4. Developing an Expired System
5. The Buyer Pool
6. Lead Capture Web Sites
7. Guarantees, Risk Reversal and Developing a Unique Perceived Benefit
8. Testimonials, Endorsements and Joint Ventures
9. Leverage Your Listings
10. Newsletters and Greeting Cards
11. Multiple Streams of Income
12. Outsource Before Hiring

If you or your organization is serious about taking your marketing to the next level, this is the presentation that will help get you there. This is available as a 90 minute tele-class or keynote, a three hour mini-workshop or a full day workshop.
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Developing an Internet Marketing Strategy, That Works – Implementing The Plug-In Profits Complete online and offline leads and follow up system for Realtors.

This workshop is about how to develop and use your offline and online marketing together to form a powerful system that gets qualified prospective clients to call you on regular and consistent basis without relying on third party lead aggregators. All attendees will receive a copy of The Plug-In Profits System which includes a book and 5 audio cd’s.

• 9 Internet success principles that almost no Realtors® understand
• What to do if you want to rank high on Google
• Is your site guilty of “me too” marketing
• Building multiple, targeted lists online
• You do not exist in your prospect’s mind until you do this one thing
• Do this an increase your opt in rate by 24%
• Using the “cover your butt” feature
• Master this one skill and you will use it the rest of your career
• Developing targeted lead capture niche web sites the right way
• Putting “Most” of your follow up on auto pilot
• The only way to use drip e-mail campaigns that everyone is missing
• The 4 Things your contact manager must do or you need to find a new one
• Why most contact managers are “time stealers” not “time savers”
• The absolute biggest mistake almost all Realtors® make with their web site
• The right way to use your main web site in your marketing system
• The secret to using IDX to your advantage that almost nobody knows
• Setting up the lead capture process
• Driving traffic to your lead capture pages
• Uncover Offline traffic sources
• Online traffic sources that very few Realtors® use on any consistent basis
• What you must include and what you must not include on your web sites
• How to use your web site as the hub of all your marketing activities
• How to drive people to your site without worrying about search engine placement
• Use your web site to shorten the sales cycle, increase your referrals and expand your word-of-mouth, without spending a cent.

If developing a long term Internet marketing strategy is at the top of your or your organizations list this is the presentation. This is available as a 90 minute tele-class or keynote or a three hour mini-workshop
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Next Action Agent – The Art of Running a Stress Free Real Estate Business

In this highly interactive presentation we'll explore a revolutionary business and life organization system developed specifically for Realtors® based on Brian Rodgers’ busy real estate practice. By implementing this easy to follow yet adaptable system in your business and your life you will once and for all tame the paper tiger and experience much less stress in your real estate business.

• Attacking the specific areas of your business that cause 85% of all stress
• Implementing The R.O.P.E. Model into your business (Real Estate Organization, Planning and Execution)
• Mastering workflow once and for all
• Slaying the paper tiger
• Collection, processing, organization, reviewing and taking action
• Understanding your specific work priorities and activities
• Why mixing your business and personal tasks is a “good” idea for a Realtor
• Implementing the idea of “Next Action Step”
• Conducting daily, weekly, monthly and yearly reviews
• Three-fold model for evaluating daily work
• Picking a planning model
• Prioritizing choices made in the moment
• Six-Level model for reviewing your own work
• The power of creating lists
• Devising a customized game plan that works for you
• Organizing your stuff, setting up the buckets
• Tracking information
• Reference Materials for items with no actions
• Problem areas – emptying the bucket
• Making the best choices given the current state or affairs
• Evaluating daily and overall productivity
• Why failing to plan is a plan to fail
• Integrating The essential R.O.P.E. Tools
• PDA vs. paper organizer
• Accepting and trusting the R.O.P.E. Model
• The many uses of a tickler file and why every Realtor® needs one
• The secret to getting your e-mail inbox to zero by tomorrow morning
• The sticky finger technique for dealing with loose paper
• Every Realtor has an inbox, but how big it is will determine your stress level
• Easily Adapting the R.O.P.E. Model to your way of doing business
• Why Intake is the most important first step in getting organized
• Being neat and clean is different than being organized
• The three words that will totally change your life and your business
• One word that is music to your ears after implementing The R.O.P.E. Model
• Turning The R.O.P.E. Model into a habit both personally and professionally.

This fun workshop will totally revolutionize how Realtors® go about their daily business and help them to take control of their business once and for all. The R.O.P.E. Model is designed to eliminate the stress associated with the overwhelming amount of paperwork, tasks and general way of life that only Realtors® have to deal with each day. This workshop is available as a 90 minute tele-class or keynote, a three hour mini-workshop or a full day workshop.. This is available as a 90 minute tele-class or keynote, a three hour mini-workshop or a full day workshop.
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The Buyer Pool System – Shattering the “List to Last” Myth in 8 hours a week or less.

The Buyer Pool is the system that I created out of frustration. I wanted to increase my production, but I did not have any more time to work in the week. I was already working long hours, so I had to develop a way to close more deals without working more hours.

Working The Buyer Pool System actually allowed me to work less hours but achieve much, much more production.

The Buyer Pool is a revolutionary system that will allow you to work with dozens (even hundreds or thousands) of buyers all at one time and take you minimal time and effort. It is a low cost method that is highly efficient.

Here is a brief overview of what I will be teaching in The Buyer Pool System workshop.

• Why Every Realtor® must have a buyer pool
• Learn to love buyers even if they are a source of stress right now
• Work with one or one thousand buyers with no additional work
• How to decide which buyers qualify for the buyer pool
• The three easy action steps you need to take with each buyer lead
• Setting up your pre-determined hoops for your buyers to jump through
• What is the 8 to 1 call ratio?
• Why most trainers teach “List to Last”
• How buyers can be the least time consuming part of your business
• Today’s buyer is tomorrow’s seller
• Setting up your buyer pool system
• Why Postcards?
• The problem with sending out MLS data sheets
• Why price range really is the most important factor
• Why most Realtors® lose up to 45% of all leads to another agent
• Buyer’s are liars, Not my Buyers
• The Power of “We Have 3” Greed Factor
• Answering the one question all of your buyer’s will have
• The built in follow up system
• Eliminate the need for Buyer’s Agents and Large Teams
• Buyer Pool Part B – No cost, scalable asset
• Why you must know your inventory
• The auction effect at work
• The reason agents tread water
• Hot Properties are going to sell
• How to show property to buyers in your buyer pool
• How to pick which properties qualify for the Buyer Pool
• The Buyer Pool Invite Script
• What to do about no shows
• The truth about previewing properties
• The “My Buyer” Myth

In this workshop you will learn The Buyer Pool System from start to finish. Attendees will learn every aspect of the system and how it helped me personally to sell over 300 homes in one year! This is available as a 90 minute tele-class or keynote or a three hour mini-workshop

Brian’s Mini-Workshops and Keynotes
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More Clients Than You Can Handle - Getting known, getting famous, getting rich by getting the word out (without spending a fortune)

This talk is all about the many promotional vehicles that are most effective for marketing your real estate business.

• Referrals and Networking - leveraging the power word-of-mouth to attract qualified clients
• Speaking and Writing - How to share what you know to increase your credibility with prospective clients
• Keep-in-touch Marketing - All the ways, both on and offline to stay in touch with clients so they never forget you
• Tools and Technology – Communicate your marketing message by using web sites, e-mail, blogs and podcasts

This presentation is designed as a keynote. This is available as a 30-90 minute keynote or a 90 minute mini-workshop
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Your Marketing Mindset - It's not what you know about marketing - it's what you feel about it that makes the difference

This talk focuses on how to get past the attitudes, thoughts and feelings that are preventing you from being the most effective Realtor® you could be.

• Noticing your current mindset - what is it saying to you?
• What does your current mindset want and what can you give it to make it happy?
• Creating a new mindset that will support the goals for your business
• Creating doable action plans that can sneak under the radar of your old mindset

This presentation is designed as a keynote. This is available as a 30-90 minute keynote or a 90 minute mini-workshop
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Brian Rodgers will speak for free for the following groups within 200 miles of Wichita Kansas, Branson Missouri or Kansas City Missouri with no back of the room sales as long as each member of the audience is provided a copy of one of his books. Books and systems can be purchased for well below wholesale for large groups

National, State and Local Associations
Mortgage/Title company sponsored events
Real estate companies
Business Conferences (where no one is paid)
Any other group will main attendees are Realtors®

He will also speak for these same kinds of groups outside of the areas mentioned if he is reimbursed for travel, meals and lodging, as required.

Brian also speaks for a fee (call to discuss rates) for:

Business conferences (where speakers are paid)
Professional Associations - out of area
In-house programs for larger service businesses
Virtual programs by teleconference - single or multi-session

Brian can completely customize a workshop or keynote specifically for your group by combining several topics you are interested in. If combining current topics available there is no charge for a workshop or keynote to be customized for your group.

If you would like to book Brian for a speaking engagement or would like to know more, please give him a call at 800-339-8841 or fill out and submit the form below. Thank you

Brian's Past and Present Client List consists of thousands of agents, brokers and executives from many residential, commercial and franchise systems including: